Ethical and sustainable corporations are not just about flowery ideologies, hugging trees, or peace, love and unity. This is basic good business. Companies that want to endure and thrive need to commit to doing the right thing, not just for people and the planet, but for their own long-term success.
These are some of the lessons learned from José Hernandez, author of Broken Business and rehabilitator of companies in crisis. Speaking from 20 years' experience at the frontline of corporate scandal, José shares that companies are not inherently "good" or "bad", but are rather defined by how they respond to the critical dilemmas in environmental, social and governance domains.